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Projeto seleciona novas marcas sustentáveis de moda para incubação

O projeto Malha + C&A: Aposta abriu o processo de seleção para a incubação de marcas de moda que tenham viés sustentável, na sede da Malha, no Rio.

O objetivo é estimular novas formas e práticas de organizar, produzir e consumir moda em busca de um futuro mais sustentável e colaborativo.

Dez serão selecionadas para, durante dez meses, terem acesso a todos os eventos da Malha e aos espaços coletivos, incluindo o uso de maquinário para a confecção de peças piloto, bem como a disposição de um estúdio fotográfico.

O processo também inclui mentorias semanais com especialistas da nova moda, além de bolsas integrais em um curso por mês da Escola da Malha.

O principal critério de seleção é a forma como a marca atua, que deve contemplar pelo menos um dos pilares da sustentabilidade e inovação, nos âmbitos socioambiental, cultural e econômico.

Além disso, a empresa precisa ter metas e planos sustentáveis desenhados, que sejam aplicáveis e possam ser compartilhadas com o projeto.

As inscrições são gratuitas, e os candidatos devem enviar por e-mail uma apresentação em PDF de até dez páginas, com fotos, textos, vídeos curtos ou qualquer outra mídia de apoio, explicando itens como conceito da marca, diferencial, planos, metas, propostas e valores sustentáveis.

Os interessados devem se inscrever pelo site, onde também está disponível o regulamento do projeto na íntegra.

Fonte: Folha de São Paulo

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