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3 startups brasileiras estão entre as mais inovadoras do mundo

Você conhece as startups GuiaBolso, Nubank e VivaReal? Se você quer empreender, deveria: elas são as três empresas brasileiras mais inovadorasao transformar a relação das pessoas com o dinheiro.

É o que dizem a empresa de contabilidade KPMG e a investidora em fintechs H2 Ventures, que elaboraram um ranking chamado “Fintech 100”, com as empresas de tecnologia financeira mais inovadoras de 22 países.

No mundo do empreendedorismo, as companhias que trazem disrupção à tradicional indústria de serviços financeiros são apelidadas de “fintechs” (saiba mais sobre esse tipo de empresa).

“A pesquisa destaca um setor de tecnologia financeira global vibrante e de grande crescimento. Um em que novas ideias podem conseguir a tração necessária para atrair muito capital. Para o consumidor, isso só pode ser bom: novas ideias levam a melhores escolhas e a um setor que está se realinhando para colocar as necessidades do consumidor no centro da maneira de se fazer negócio”, diz o relatório do Fintech 100.

Fazem parte da lista 32 empresas de empréstimo, 18 empresas de pagamento, 12 empresas de seguro, 8 empresas de tecnologia associada à regulações financeiras, 8 empresas de análise de dados, 6 empresas de construção de renda, 5 empresas de moedas digitais, 5 empresas de registro de transações, 3 empresas de mercado de capitais, 2 empresas de crowdfnding e 1 de contabilidade.

Empresas brasileiras

Dentro da lista, há uma divisão em duas categorias: “leading 50” (“50 que lideram” e outras 50 “emerging stars” (“estrelas emergentes”). Enquanto o Nubank e o VivaReal estão na primeira parte, o GuiaBolso está na categoria mais jovem.

O Nubank desenvolveu um cartão de crédito de bandeira MasterCard completamente controlado por aplicativos mobile. O objetivo da startup é oferecer uma experiência simples e transparente a consumidores que querem controlar seus gastos. O Nubank não cobra taxas anuais.

Já o VivaReal atua no setor de imóveis: o marketplace conecta compradores com vendedores e alugadores de residências. Ao todo, são mais de 4,5 milhões de casas ou apartamentos dentro do site.

Por fim, o GuiaBolso criou um app de gerenciamento de finanças pessoais com recursos automatizados. O consumidor pode ver suas transações bancárias puxadas automaticamente pela ferramenta, colocando metas e acompanhando seu progresso. O objetivo é que brasileiros se sintam no controle de sua saúde financeira.

Fonte: Exame

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